B2B.ID for creators
Commercial partnerships for creators who own a B2B audience.
If you have the attention of a business audience, you are a distribution channel — and a business in your own right. B2B.ID helps brands find you for sponsorships, campaigns and partnerships, and helps you find the businesses that want your audience.
The problem
Where client acquisition usually breaks
The recurring problems for this kind of business — the things B2B.ID is trying to make less painful.
- Sponsorship enquiries are sporadic and rarely a good fit.
- Brands can't tell what your audience actually is or whether it matches theirs.
- Negotiating from a cold DM undersells the audience you built.
- One-off deals don't turn into recurring partnerships.
The mix
The paths that usually matter most here
Ordered by how much weight they typically carry for this kind of business.
- Distribution
Distribute
Businesses looking for reach into your audience find you as a Distribution channel — matched on audience fit, not follower count.
How distribute works - Recommend Me
Recommend
When a brand asks B2B.ID for "a creator followed by agency founders", your B2B ID provides the audience context.
How recommend works - Opportunities
Opportunities
Brands declaring a campaign, launch or sponsorship need — with timing and needs visible.
How opportunities works - Partner
Partner
Co-marketing, affiliate and creator partnerships with businesses that share your audience.
How partner works - Find workspace
Find
Surface brands whose Target Profile overlaps your audience and reach the marketing lead behind them.
How find works
Illustrative objects
What this looks like in the product
An example Target Profile and Opportunity for this kind of business. Both are illustrative.
Target Profile
My BusinessB2B SaaS marketing teams
Company size
Markets
Problems
Buying triggers
Relevant offer
Illustrative example. Names, counts and matches are mock UI content, not platform statistics.
Opportunity
Strong fitLooking for
Creator partnership — launch campaign
Company
Budget
Timing
Needs
Illustrative Opportunity. Budget shown only where public or declared.
Partners
Who tends to refer this kind of business
Complementary businesses serving the same clients without competing with you.
- B2B SaaS brands
- Agencies running creator programmes
- Event organisers
- Other creators
- Publications
Credibility
What makes you easier to recommend
The context that helps someone put you forward with confidence.
- Audience composition and engagement
- Past campaigns and outcomes
- Testimonials from brands
- Delivered work
Where it lands
One pipeline, whatever the path
However a client conversation starts, it becomes the same Request, Pipeline entry and Agreement.
Target
Matches a Target Profile
Relevant
Fit + signal or path
Engaged
Saved, viewed, requested
Conversation
Meeting or introduction
Opportunity
Declared or created demand
Agreement
Proposal or terms
Client
Commercial relationship
Questions
Creators — questions
I'm a creator, not a company. Is B2B.ID for me?
If your audience is made of businesses or business people, yes. Your B2B ID describes what you do, who follows you and what you offer — and that context powers Distribution, Recommend Me and Opportunities.
How do brands find me?
Through Distribution — when a brand's Target Profile matches your audience — through Recommend Me for specific asks, and through Find. In each case the match is explained.
Can I turn one-off sponsorships into ongoing partnerships?
Partner is built for that: co-marketing, affiliate and creator partnerships that repeat, requested and tracked in one place.
Other business types
Not quite you?
Create your B2B ID
Describe your business once, and the paths above start working from your actual client context.