B2B.ID

Audience & channel acquisition

Reach clients through audiences someone else already built.

Some businesses already have the attention of the clients you want — a newsletter, a creator, an industry publication, an operator community, a channel partner. Distribution on B2B.ID helps you find and work with them. It is distinct from Advertise: it is a relationship with the audience owner, not a media buy.

Create Your B2B ID & Start Getting ClientsSee the full flow

Distribution

What distribute looks like

You access someone else's audience.

  • SaaS
  • Creators
  • Agencies
  • Professional services

Distribution opportunities

Audience fit
  • Newsletter

    SaaS Operators Weekly

    Reaches SaaS marketing leads

  • Creator

    Growth notes by J. Alvarez

    Followed by agency founders

  • Publication

    The B2B Marketing Review

    Read by your Target Profile

  • Community

    RevOps Operators Circle

    Operator community

  • Channel partner

    Implementation studio

    Serves your target clients

Illustrative channels. Distribution is a relationship with the audience owner, not ad inventory.

How it works

Distribution, step by step

  1. 1

    B2B.ID matches audiences to your Target Profiles

    Who already has the attention of the businesses you want to win?

  2. 2

    Distribution opportunities surface

    A newsletter that reaches SaaS operators. A creator followed by agency founders. A publication your buyers read.

  3. 3

    You propose a distribution relationship

    Sponsorship, feature, co-created content, bundled offer, channel arrangement — through a structured Request.

  4. 4

    Their audience meets your Offer

    With your B2B ID and proof as the landing point, so interest can turn into Requests and Opportunities.

Set expectations

What this is — and what it isn't

Being clear about the boundaries is part of the product.

What it is

  • Access to audiences other businesses already built
  • Relationship-based, not inventory-based
  • Matched by audience fit with your Target Profiles
  • Useful for creators and audience owners on the other side, too

What it is not

  • Advertising — that is a separate path with a separate mechanic
  • A guarantee of audience size or response
  • A list of newsletters to cold-email

Where it lands

It ends in the same pipeline as everything else

However a conversation starts, it becomes a Request, then a Pipeline entry, then an Agreement or Deal — one canonical record inside B2B.ID.

Target

Matches a Target Profile

Relevant

Fit + signal or path

Engaged

Saved, viewed, requested

Conversation

Meeting or introduction

Opportunity

Declared or created demand

Agreement

Proposal or terms

Client

Commercial relationship

Who uses this most

Typical fit

The businesses where this path usually pulls the most weight.

Related paths

Rarely used alone

Most businesses combine two or three of these, then keep the ones that produce clients.

Questions

Distribution — questions

How is Distribution different from Advertise?

Advertise is paid reach placed by B2B.ID. Distribution is a relationship with a business that already owns an audience — a newsletter, creator, publication or channel partner. One is a media mechanic, the other a partnership.

I own an audience. Is Distribution for me?

Yes. Distribution works in both directions: businesses looking for reach can find you, and you can offer your audience as a channel to relevant Offers.

What does a distribution relationship look like?

It varies — a sponsored feature, co-created content, a bundled offer, or a channel arrangement. B2B.ID structures the request; the terms are between the two businesses.

Create your B2B ID first

Distribution works from your business context — offers, markets and the clients you want. That starts with a B2B ID.

Create Your B2B ID & Start Getting ClientsSee how it works