Business types
Client acquisition looks different depending on exactly what you sell
An SEO agency wins work differently from a CRO agency, and a law firm differently again. The paths are the same; the mix and the order change. Pick your exact business type from the 50 below.
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Or start from the broader business type
Higher-level pages covering a whole family of businesses.
12 business types
Marketing & creative agencies
SEO Agencies
Selling organic search growth retainers to B2B SaaS and ecommerce companies with an organic plateau.
OpportunitiesRecommendFindSee the mixPPC Agencies
Selling paid search and paid social management to companies with an existing ad budget and rising acquisition costs.
OpportunitiesFindRecommendSee the mixCRO Agencies
Selling conversion rate optimisation programmes to ecommerce and SaaS companies with meaningful traffic but weak conversion.
OpportunitiesRecommendFindSee the mixSocial Media Agencies
Selling organic social strategy and always-on content to brands that need a consistent social presence without hiring in-house.
OpportunitiesFindRecommendSee the mixContent Marketing Agencies
Selling editorial strategy and content production at scale to B2B companies with long buying cycles and thin content libraries.
OpportunitiesRecommendFindSee the mixBranding Agencies
Selling brand positioning, identity and messaging to companies whose brand no longer matches what they sell.
RecommendOpportunitiesReferSee the mixWeb Design Agencies
Selling website design and build projects to companies whose site undersells them or blocks marketing.
OpportunitiesFindRecommendSee the mixVideo Production Companies
Selling brand, product and demand-generation video to companies that need video for launches, sales enablement or paid campaigns.
OpportunitiesRecommendFindSee the mixPR Agencies
Selling earned media and communications programmes to companies with news to share and no press relationships.
RecommendOpportunitiesReferSee the mixEmail & Lifecycle Agencies
Selling lifecycle, CRM and email revenue programmes to ecommerce and subscription businesses with an underused list.
OpportunitiesFindRecommendSee the mixInfluencer Marketing Agencies
Selling creator partnerships and managed influencer programmes to consumer and prosumer brands that need reach they don't own.
OpportunitiesRecommendFindSee the mixDemand Generation Agencies
Selling full-funnel B2B demand and pipeline programmes to B2B companies with a revenue target and no repeatable pipeline engine.
OpportunitiesRecommendFindSee the mix
10 business types
Software, data & IT
B2B SaaS Companies
Selling a subscription software product sold to businesses to companies with the workflow your product replaces.
FindSignalsRecommendSee the mixVertical SaaS Companies
Selling industry-specific software built for one sector to operators in a single industry with sector-specific compliance and workflow needs.
FindRecommendDistributeSee the mixSoftware Development Agencies
Selling custom software design and engineering to companies with a product roadmap and not enough engineering capacity.
OpportunitiesRecommendFindSee the mixApp Development Agencies
Selling mobile app design and development to companies that need a customer-facing or field-team app.
OpportunitiesFindRecommendSee the mixAI Companies
Selling applied AI products and automation to companies with a repetitive, high-volume process worth automating.
SignalsRecommendFindSee the mixData & Analytics Companies
Selling data platforms, warehousing and BI programmes to companies whose reporting can't answer basic commercial questions.
OpportunitiesRecommendFindSee the mixCybersecurity Companies
Selling security assessments, monitoring and compliance programmes to companies with customer data and a compliance obligation.
SignalsRecommendOpportunitiesSee the mixIT Managed Service Providers
Selling outsourced IT support and infrastructure management to companies without a full in-house IT function.
ReferFindRecommendSee the mixCloud Consulting Firms
Selling cloud migration, architecture and cost optimisation to companies running legacy or overspending cloud infrastructure.
OpportunitiesRecommendPartnerSee the mixEcommerce Agencies
Selling ecommerce platform builds, migrations and growth work to retail and DTC brands on a platform that limits them.
OpportunitiesFindRecommendSee the mix
8 business types
Consulting
Management Consultants
Selling strategy, org design and transformation programmes to leadership teams facing a decision bigger than their bandwidth.
RecommendNetworkReferSee the mixMarketing Consultants
Selling fractional marketing leadership and go-to-market advice to founder-led companies without senior marketing in-house.
RecommendReferNetworkSee the mixSales Consultants
Selling sales process design, enablement and coaching to companies whose revenue still depends on one or two people.
RecommendReferOpportunitiesSee the mixHR Consultants
Selling people operations, policy and employment advice to growing companies without a mature HR function.
ReferRecommendPartnerSee the mixOperations Consultants
Selling process improvement and operational efficiency work to companies whose delivery cost rises faster than revenue.
RecommendOpportunitiesReferSee the mixFinancial Consultants
Selling fractional CFO work, modelling and fundraising support to companies preparing to raise, sell or professionalise finance.
ReferRecommendNetworkSee the mixIT Consultants
Selling technology strategy, selection and implementation oversight to companies making a system decision they can't easily reverse.
RecommendOpportunitiesReferSee the mixSustainability Consultants
Selling carbon reporting, ESG strategy and compliance support to companies with reporting obligations or customer ESG requirements.
OpportunitiesRecommendSignalsSee the mix
9 business types
Professional services
Law Firms
Selling commercial legal advice and transactional work to companies with contracts, disputes or transactions in front of them.
RecommendReferNetworkSee the mixAccounting Firms
Selling audit, tax and advisory services to companies outgrowing their current accountant.
ReferRecommendNetworkSee the mixBookkeeping Firms
Selling outsourced bookkeeping and management accounts to small and mid-sized companies doing finance admin in-house.
ReferFindRecommendSee the mixTax Advisors
Selling corporate tax planning, relief claims and compliance to companies with cross-border, R&D or restructuring tax exposure.
ReferRecommendSignalsSee the mixRecruitment Agencies
Selling permanent hiring and executive search to companies hiring roles their in-house team can't fill.
SignalsFindRecommendSee the mixStaffing & Contract Firms
Selling contract, temporary and on-demand workforce supply to companies with variable workload and headcount constraints.
FindSignalsOpportunitiesSee the mixCommercial Insurance Brokers
Selling commercial insurance advice and placement to companies whose risk profile has outgrown their current cover.
ReferSignalsRecommendSee the mixCommercial Property Advisors
Selling commercial leasing, acquisition and advisory to companies changing how much space they need.
SignalsReferNetworkSee the mixArchitecture Firms
Selling architectural design and planning services to developers and occupiers with a building project ahead.
OpportunitiesReferRecommendSee the mix
6 business types
Solo & creator businesses
Freelance Designers
Selling brand, product and marketing design on a project or retainer basis to companies and agencies needing senior design without a hire.
OpportunitiesReferRecommendSee the mixFreelance Developers
Selling contract engineering on web, mobile or backend work to product teams and agencies short on engineering capacity.
OpportunitiesReferFindSee the mixCopywriters
Selling conversion, brand and technical copywriting to marketing teams and agencies shipping more than they can write.
OpportunitiesReferRecommendSee the mixCommercial Photographers
Selling product, brand and event photography for businesses to brands and organisations that need owned imagery.
ReferOpportunitiesRecommendSee the mixB2B Creators & Newsletter Owners
Selling sponsored placements, content collaborations and audience access to companies that want to reach your specific professional audience.
AdvertiseDistributeRecommendSee the mixBusiness Coaches & Trainers
Selling leadership coaching and team training programmes to companies promoting managers faster than they can develop them.
ReferRecommendNetworkSee the mix
5 business types
Industrial, trade & built environment
Manufacturers
Selling manufactured products and contract production to brands, OEMs and distributors sourcing production capacity.
FindOpportunitiesDistributeSee the mixLogistics & Fulfilment Companies
Selling freight, warehousing and order fulfilment to brands and manufacturers whose shipping volume has outgrown their setup.
FindOpportunitiesPartnerSee the mixWholesalers & Distributors
Selling wholesale supply and distribution of products to retailers, installers and trade buyers who resell or specify products.
DistributeFindPartnerSee the mixConstruction & Fit-Out Firms
Selling construction, refurbishment and fit-out delivery to developers, landlords and occupiers with capital projects.
OpportunitiesReferNetworkSee the mixEngineering Consultancies
Selling structural, mechanical and civil engineering consultancy to developers, manufacturers and infrastructure owners with technical projects.
OpportunitiesRecommendReferSee the mix
Not listed? Start with your B2B ID
Your business context is what decides which paths become relevant — not a category label.